Let's find a balance that protects your values and elevates your business.

Concerning hobbits...
and 'ethical' web design

At first glance, my home feels like a cozy, warm, inviting and lived-in hobbit hole. But, when you start opening cabinets and looking closer, you'll see that every item I own is deliberately placed with either a functional or aesthetic purpose in mind. I bring that same balance and attention to detail to my designs. 

By balancing intentional design with a mindful tech stack, we can both divest from corporate greed and environmental destruction and create a warm, inviting digital space where your clients instantly feel at home.


I'm a strange combo of hobbit and eco-minimalist.

I love simplicity, a cozy home, good food, books, nature, peace, and not letting half a dozen disgustingly rich men destroy the world out of pure greed and selfishness. 

I do my best to avoid funding genocide, child labor, forced labor, animal exploitation and ecocide. I carry these values in all that I do and I'm here to share my skills, tools and resources with you here and my Ghost website.

If that all sounds good to you, we will be a great match and I'm very excited to work with you!

Where did "rebel hobbit" come from?

work with me

A little more about me...

What started as an online shop and pop-up hustle selling zero-waste goods, turned into the first worker-owned, vegan refill grocery store in Long Beach, CA. I believe co-ops are one of our biggest tools to fight back against the oligarchy. And, ethikli proves that it's possible to get your everday essentials without leaving behind a trail of suffering and destruction. "Ethical" business is a real thing.

And, yes, I dressed my son up as a hobbit the first Halloween I could. He is my sun and stars and a huge reason why I keep pushing back against the machine.

I began a quest to defeat the oligarchy because I'm sick and tired of greedy old men destroying the planet and causing immense suffering. And, turning my efforts into a quest makes this journey a tiny bit enjoyable and easier to digest. I'd love to have you join the Fellowship and help us get rid of Sauron for good.

The Values That Guide My Work

100% human-built (anti-aI)

Intentional Craft

Anti-Oligarchy Resistance

Imperfect Eco-Minimalism

Open-Source + Privacy-first

Vegan FTA

Think we'll vibe?

Explore my services

Check out my services page to see all my services in detail. If you have questions first, I read every message personally and will get back to you ASAP.